![]() A well designed community page can and will rank high in search engine results for some excellent local 2015. The number one reason why a community page is necessary for your site is the organic search engine traffic it can generate. Why is a community page necessary for a real estate website? If someone decides that Rochester is the perfect place to call home, and the information you provided about the area was one of the resources they used to make their decision, the chances that they’ll call you if they need to buy a home are extremely high. A detailed community page should be packed with information about the area on a variety of topics, including but not limited to:īy providing this information to local residents or people who are thinking about moving to a community it shows that you have taken the time to understand the “ins and the outs” of the local community.įor example, if someone is thinking about moving to Rochester, N.Y., information about the local the economy and job industries, things to do in the area, real estate market information, and other detailed information about the area would be very helpful. What is a community page?įirst and foremost, it’s important to understand that community pages are not created to showcase the latest and greatest homes for sale in an area. Read on to find out what a community page is, why community pages are a necessity for a real estate website, and how to get your community pages noticed. ![]() Not only does a detailed community page show local consumers you’re a local expert, but it can also generate high quality leads. Showing local consumers that you’re the local expert can be done by creating detailed community pages about your local neighborhoods and towns. One of the top ways to build credibility with local consumers is to show that you’re the local expert. The primary reason a real estate agent has a website is to build credibility with consumers, which in many cases will lead to a consumer becoming a lead, and hopefully at some point becoming a client. This is certainly a great feature that a real estate website should have, but ultimately this is not something that is going to “wow” the user. It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale.
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